Sales Capacity Calculator

What is Ramped Quota Capacity?

Ramped quota capacity estimates how much bookings your fully ramped account executives can produce in a period. Multiply ramped AE count by average quota per rep and an attainment assumption to get a planning number you can compare directly to the bookings plan.

Formula

Version v1. See methodology and the public formula repo for sources and change history.

Worked example

Using the default example inputs (Ramped AEs: 8; Average quota per AE: $800,000; Attainment assumption: 75%), Ramped Quota Capacity equals $4,800,000 (Ramped quota capacity). Compare ramped quota capacity to your bookings plan. If capacity trails the plan, attainment must beat assumption, unramped reps must contribute, or you need more ramped headcount.

What good looks like

Capacity should be sized before you set the plan, not after. If ramped capacity trails the plan, document which unramped reps, new hires, or pipeline bets must close the gap. Revisit attainment assumptions when win rate or cycle time shifts.

Directional guidance only, not a cohort benchmark claim. Premium cohort bands appear when sample thresholds are met for your profile.

FAQ

What is Ramped Quota Capacity?

Ramped quota capacity estimates how much bookings your fully ramped account executives can produce in a period. Multiply ramped AE count by average quota per rep and an attainment assumption to get a planning number you can compare directly to the bookings plan.

What is the Ramped Quota Capacity formula?

Ramped quota capacity = Ramped AEs × Average quota per AE × Attainment assumption

Who counts as a ramped AE?

Reps at full quota for the period — typically past onboarding and carrying a standard quota. Exclude brand-new hires still in ramp unless you apply a partial quota factor elsewhere.

Quota vs bookings plan?

Quota is the rep-level target; the bookings plan is company-level. Compare ramped capacity to the plan to see whether the team can hit the number without heroic attainment.

How does this relate to pipeline coverage?

Capacity is a headcount-and-quota lens; pipeline coverage checks whether open deals can support the target. Use both when stress-testing a quarter.