GTM Diagnostic

A scored, evidence-based read on any software company's go-to-market.

Built for PE deal teams, boards, and CEOs who need a fast, honest answer on where GTM is working and where it is leaking value.

Get a sample diagnostic

What it is

Eight dimensions of go-to-market health, each scored 1 to 5 with a confidence level, grounded in the same metric definitions published in the CACulator.io calculators. The output is a defensible position on each dimension, not a maturity model or a survey.

01ICP clarity and segment focus

Whether the company knows which customers it wins, keeps, and profits from, and concentrates effort there.

02Competitive differentiation

Whether the product wins on something durable rather than price, relationships, or incumbency.

03Product completeness

Whether the product covers what the target segment needs to buy and stay, without heavy services or workarounds.

04Revenue quality and mix

How much of revenue is recurring, growing, and profitable, and whether new ARR comes from healthy sources.

05Retention and installed-base health

Whether the existing base is renewing, expanding, and compounding, or quietly leaking.

06GTM engine

Whether the company can acquire customers repeatably and efficiently across pipeline, conversion, and cost.

07Integration and ecosystem posture

Whether the product connects to the systems its buyers already run, and whether partners source or influence revenue.

08Team and operating capacity

Whether the company has the people, ramp, and cash position to execute the plan in front of it.

How it works

1. Data request and interviews

A focused data pull and a short interview cycle with the team. For pre-LOI situations, the outside-in version works from public sources only.

2. Scoring and analysis

Each dimension is scored 1 to 5 with a stated confidence level, using the same metric definitions published in the CACulator.io calculators.

3. Written readout

A document with the scores, the evidence behind each one, and a sequenced 90-day plan ordered by impact and dependency.

Two delivery modes: an outside-in version built entirely from public data, useful pre-LOI or before an engagement, and a full version with internal data access and team interviews.

Who it is for

PE deal teams

A structured GTM read for diligence and a working plan for the first 100 days of ownership.

Boards

An independent second opinion on go-to-market when the internal narrative and the numbers disagree.

CEOs and CROs

An honest baseline before a transformation, so the plan starts from where the company actually is.

Sample diagnostic

Outside-in, public sources only

A recently carved-out restaurant software company

A real diagnostic built entirely from public sources: the scored framework, the metric analysis behind each score, and the resulting strategy with a sequenced 90-day plan. It shows exactly what the artifact looks like before you share a single internal number.

Download the sample diagnostic

Score summary

2.1/5

ICP clarity and segment focus2 out of 5
Competitive differentiation2 out of 5
Product completeness2 out of 5
Revenue quality and mix2 out of 5
Retention and installed-base health2 out of 5
GTM engine1 out of 5
Integration and ecosystem posture3 out of 5
Team and operating capacity3 out of 5

About the author

Scored by an operator who sat in the seat.

Mike Dayton has spent 20+ years leading revenue organizations in B2B software as CRO, CSO, and GM at PE-backed, public, and founder-led companies, including carveout diligence, integration, and turnaround work. The diagnostic is the structured version of the read he runs in those roles.

More about Mike

Want this run on a company you own or are buying?

info@caculator.io

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