Magic Number calculator · v1

SaaS Magic Number Calculator

S&M efficiency: new ARR per dollar of sales spend.

Estimate sales and marketing efficiency from the ARR created by the previous quarter's spend. Formula: Magic Number = (Current quarter ARR - Prior quarter ARR) / Prior quarter sales and marketing spend

Built for CFO, CRO, Board

Inputs

Current quarter ARR

Prior quarter ARR

Prior quarter sales and marketing spend

SaaS Magic Number Calculator

Magic number

1.33

A magic number above 1.0 usually signals efficient ARR creation from sales and marketing spend.

net New Arr: $400,000

Keep or share this run

Create a free CACulator.io account to save, email, print, or export this run.

Add this calculator as a widget

Paste two lines on any site. CACulator.io-branded, auto-resizes. White-label is available on Premium.

Preview & options

<iframe src="https://caculator.io/embed?mode=widget&metric=magic-number" style="width:100%;height:760px;border:0;border-radius:24px" loading="lazy" title="SaaS metrics calculator by CACulator.io"></iframe>
<script async src="https://caculator.io/embed.js"></script>

GDPR-friendly, no cookies set on the host page.

SaaS Magic Number Calculator

Command Palette